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A street-food cook plating a fresh meal at their stall
Built for food entrepreneurs

For kotas, caterers, home kitchens & food trucks across Africa

Know if you're actually making money

Learn. Grow. Thrive.

Cost one dish, get your growth score, or check funding readiness — free, no card.

How it works

Three steps to stronger numbers

No jargon, no guesswork. Start with the headache that matters most — the rest comes as you go.

~20 min
to cost your first dish
~4 min
for your growth score
Free
no card to start

Cost one dish

Build the true cost of a dish — ingredients, labour and overheads — so you know your real margin.

Get your growth score

Answer a few quick questions and get an honest snapshot of what's strong and what to fix next.

Fix, track and grow

Follow short lessons, log daily sales, and use your numbers to grow — or check if you're ready for funding.

Available now
Cost builderGrowth scoreLessonsDaily tracker
One platform

Four tools live · two more coming

Start with the one that matches your biggest headache — use the rest when you need them.

Who we build for

Real people. Real businesses.

Street cooks, caterers and kitchen founders across South Africa — the entrepreneurs dijo+ was made for.

Street-food cook plating pap and chicken at a taxi-rank stall in Johannesburg
Pricing was guessworkThandi M. · Taxi-rank kitchen, Joburg
Young entrepreneur loading a kota with chips and sauce at a Soweto food stand
Every kota had a real costSipho D. · Kota & gatsby bar, Soweto
Caterer holding a platter of grilled chicken, rice and salad in her home kitchen
Records funders can trustDineo · Home kitchen & catering, Pretoria
Two street-food vendors grilling meat and plating meals at a Durban shisanyama
Growing on their termsLerato K. · Street-food collective, Durban
Success stories

Food entrepreneurs, growing on their terms

From taxi-rank kitchens to township favourites — here's what building with dijo+ looks like.

I knew my food was good — I didn't know my prices were killing me. Costing one dish showed me the truth in minutes.
Thandi plating pap and chicken at her taxi-rank kitchenThandi M.Taxi-rank kitchen · Joburg
We finally know what each kota actually costs us. The cost builder and daily tracker turned guesswork into numbers we could act on.
Sipho preparing a kota at his Soweto food standSipho D.Kota & gatsby bar · Soweto
The growth score told us exactly where we were losing money. The lessons were short and practical — I could do them between lunch rushes.
Lerato's street-food collective preparing meals in DurbanLerato K.Street-food collective · Durban

Free to start. Built to grow with you.

Cost your first dish, get your growth score, and try your first lessons free — no card needed. Add tools as your business grows.

dijoLearn. Grow. Thrive.

Practical tools for costing, growth and funding readiness — built for food businesses across Africa.

© 2026 dijo+Built for food entrepreneurs across Africa